SEM · Paid search
Make every ad dollar count.
Paid search puts you at the top of results today. We build campaigns around the searches that turn into customers, cut the ones that waste money, and send every click to a page that matches what was searched.
What’s included
The work, in detail.
Campaign structure
Campaigns and ad groups organized by service and intent, so budget goes where it works.
Keywords & negatives
The terms worth paying for, and a growing list of the ones that aren't.
Ad copy
Ads that match the search and give a clear reason to click.
Landing pages
Dedicated pages that keep the ad's promise and make it easy to get in touch.
Conversion tracking
Calls, forms and purchases tracked, so you know your real cost per lead.
Ongoing optimization
Regular bid, budget and search-term reviews based on the data.
Signs you need this
Sound familiar?
If any of these describe your website, this is where we’d start.
- You spend on ads but can't tell which ones bring in leads
- Ads send everyone to your homepage
- Your cost per click keeps rising
- Search-term reports are full of irrelevant searches
Questions
About SEM.
Which platforms do you manage?
Google Ads and Microsoft Advertising (Bing). We focus on search campaigns, where intent is highest.
Is there a minimum budget?
It depends on your market. We'll look at your competition and give you a realistic starting budget before you spend anything.
Do you build landing pages?
Yes. We design and build landing pages, or improve the ones you have.